A pre-listing process is a list of steps you should take as you prepare to sell a house. Think of it as a planning session where you’ll review your goals and do everything you can to get your house ready for a successful sale.
During the pre-listing process, a real estate agent will review certain aspects of your home and give advice on steps to take to meet your goals and get top dollar. Let’s take a sneak peak into some key aspects of the pre-listing process.
Benefits of a Pre-Listing Process
Marketing starts far before your home officially hits the market – it begins as soon as you decide to sell your house. A pre-listing process allows you to be completely prepared and always one step ahead of the curve. Establishing and following a pre-listing process is beneficial as it:
- Reduces any surprises in the selling process. By meeting with a real estate agent and going through a pre-listing process, you can prepare for what needs to be done and how to complete those action items in order to meet your goals.
- Gives you a chance to make any necessary home improvements. Having a professional look through your home before a potential buyer even looks at a photo online will do wonders for your bottom line. A real estate agent will be able to make improvement suggestions and will affect your selling goals.
- Lays out a plan. A pre-listing process lays out everything from your selling price to each and every one of your goals.
The pre-listing process essentially allows your home to better compete in the marketplace. It is essential to ensure your home sells exactly how you want it to when it’s time to sell.
The Steps of the Pre-Listing Process
1. Determine a Listing Price
The first step in a pre-listing process is to determine your listing price. This will often be a range of the absolute lowest price you are willing to sell your house for and what top-dollar price you’ll first list your home.
To determine your listing price, take a detailed look at what homes have recently sold for in your neighborhood. Make sure the homes have similar features to yours (bedrooms, baths, etc.) and you’re looking at the actual sold price, not the listing price. Your real estate agent, should provide this information to you, make recommendations for minor improvements that may result in an instant increase in equity, and ensure your price is able to compete in the marketplace.
2. Make Any Necessary Improvements
You’d be surprised at how much of an impact a few, simple updates can make. From painting a room to replacing an old appliance, a real estate agent can give you professional, room-by-room advice for what improvements will impact the sale and what will not.
For example, simply painting your front door, replacing light fixtures, and adding some fun flowers can do wonders for curb appeal.
Or, painting something besides the walls such as the fireplace hearth are among the ideas on which a real estate agent can advise.
3. Declutter and Stage
To put it simply, clutter eats away at equity. Buyers do not want to see someone else’s things when they are trying to envision their new home. At the very least, put away all personal photos and too many family knick-knacks.
Decluttering allows the buyer to see the amenities and beauty of the home, not the seller’s things. It allows them to envision their family in the home and helps them feel like it could be their future home.
Hiring a professional stager is a great idea during the pre-listing process. They will highlight the best aspects of your home and source the perfect piece of furniture that accentuate the positives and minimize the negatives. As part of the staging process, you should plan to increase the amount of light coming into a home, remove items obstructing windows and doors, and overall do as much as you can to increase the amount of space in your home.
4. Professional Photography
Professional photography is also a great way to ensure to peak the interest of as many buyers as possible. With the Internet being the primary way buyers see a home, good photos are essential to gain interest. Professional photos will highlight your space and provide that ever-important great first impression.
The pre-listing process has been proven to result in a smoother sale. It is all about being prepared, knowing exactly what to expect, making any necessary updates, and in turn, meeting more of your goals when selling your home. Once the pre-listing process is complete, you’re officially ready to put your house on the market!